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Written by: Stacey Schulman | January 16, 2020

Emerson Coleman Image

This week marks the start of the 56th annual conference of the National Association of Television Program Executives (otherwise known as NATPE) in Miami.  As an international marketplace for television/video content, the conference hosts content buyers and sellers from around the world. 

We asked Hearst Television's Senior Vice President of Programming - Emerson Coleman - to chat with us about how his organization approaches the famed programming marketplace, what not to miss if you'll be attending and why the local television space is still alive and well amid the many distribution options available today for content makers.

A seasoned veteran of television production (you can read his official biography below), Emerson also shared some of the impetus behind Hearst's decision to bring Matter of Fact with Soledad O'Brien to local television audiences in this particular moment.  So whether you're interested in hearing about the not-to-be-missed aspects of this year's NATPE or just want to pick up a few tips from a programming master - this edition of IN TUNE is for you!

Listen here! 

Part 1: NATPE: Yesterday and Today 







Part 2:  Local Broadcasters, News Programming and the Changing Face of America







Partial to your own Podcast distributor?  Access and subscribe to the IN TUNE podcasts on the following platforms:

Anchor, Breaker, Google Podcasts, Overcast, Pocket Casts, RadioPublic and Spotify


Emerson Coleman has served as senior vice president, programming, for Hearst Television since 2018, after having become vice president, programming, in 1999. Among the industry’s most highly regarded programming executives, Coleman oversees the company’s program development and acquisitions.

Previously, Coleman was vice president and director of broadcast operations at Hearst’s WBAL-TV in Baltimore, where he developed the highly honored nationally syndicated public affairs series The Remarkable Journey. He also worked at WBZ-TV, Boston and WJZ-TV, Baltimore, where he was executive producer of local programming. Coleman has been honored with national and regional awards from organizations including the National Association of Broadcasters, the National Association of Television Program Executives, the National Academy of Television Arts and Sciences and the National Association of Black Journalists. He created and serves as executive producer of the weekly political talk show Matter of Fact with Soledad O’Brien.

Among a number of board responsibilities, Coleman serves on the executive committee of the National Association of Television Programming Executives (NATPE) and the advisory board of the Peabody Awards. He is a graduate of Brown University and the University of Pennsylvania’s Annenberg School of Communications.

(Image and Bio courtesy of Hearst Television)


Want to make sure you don't miss a single insight?  Get a copy of the interview transcript for both podcasts.